![]() ![]() Sure, they want to make money, but they want to make money by being really valuable to their happy customers. Plus, their company has a great corporate culture, that supports art and creativity, sharing, and helping others. Why is Mailchimp free? Because they know you’ll get hooked on email marketing, see how valuable it is, and become a customer of theirs for life. To start Mailchimp is completely free-free campaigns, free automations, free landing pages, hooray! The amount of segmentation you can accomplish with Mailchimp is nearly infinite (it’s pretty powerful software), and I should you exactly what to do, why you should do it, and how to implement it in my Mailchimp video course, Chimp Essentials. Send a newsletter to people who wanted to be notified when you published a new blog post.Send a newsletter to people who wanted a specific content upgrade you’ve offered.Send a newsletter only to people who have not purchased your product already.Where this comes in handy is when you want to do things like: The best part about Mailchimp is what’s known as segmentation, which is a fancy way of saying that you can send a specific email, to specific people at a specific time. Mailchimp also lets you do a lot of other cool things, like create ads on Google, Facebook and Instagram, make you own customized landing pages or create RSS-to-email automatic campaigns (which send every time you publish something new on your website). Automations, on the other hand, send out automatically based on certain triggers-like someone signs up for your list (and triggers a welcome email), or buys a digital product from your store (and triggers a receipt), or fills in a survey (and triggers free bonus for filling it in). How do you send emails with Mailchimp? You create what’s known as a campaign or automation-you start a new email, you give it a design, you enter in what content you want it to have and you send it out.Ĭampaigns in Mailchimp send out at a specific time, like Dec 20th at 10:00am PST. Where Mailchimp is useful is that you can send to hundreds or even millions of people at the same time, the only limit being how many subscribers you’ve got on your list currently. Mailchimp works by letting you send infinite newsletters to infinite subscribers, which is useful because email providers like Gmail, Hotmail and Yahoo limit how many people you can send emails to at any given time (typically about 20 people). Newsletters can be either campaigns or automations. Newsletter: this is a type of email you send from Mailchimp to your list.Mailing list: this is where subscriber email addresses are stored, think of it like a group of people who’ve opted into getting emails from you. ![]() This is typically done when they sign up for your list from a form on your website or if they purchase a product from your digital store. Subscriber: this is someone who’s said “yes” to wanting to receive emails from you.Let’s define a few terms, before we go any further: Mailchimp is free software (that costs money once your subscriber list gets larger) where you can create, send and manage newsletters. They send, on average, over 1 billion emails per day! Mailchimp was founded in 2001 and now has over 700 employees and over 14 million users. Mailchimp is what can power your email marketing efforts. It does this by letting you send newsletters people who’ve signed up for your mailing list. Mailchimp is software that lets you stay in touch with groups of people via email.
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